Public Relations · Events
Calëo Fine JewelleryHong Kong Launch
A luxury fine jewellery house arriving in a new city has one chance at a first impression. Ours was an evening Hong Kong remembered.
Calëo is a luxury fine jewellery brand founded in 2024 by designer and celebrity stylist Haley Khan — pieces made in Italy, Germany and Thailand, with every diamond and gemstone hand-selected by Haley herself. Already worn on red carpets by Meg Donnelly, Whitney Cummings and Hayley Hasselhoff, the house was ready to introduce itself to Hong Kong.
Reyna was entrusted with that introduction — the press, the guests and the evening itself.
Press & Media Relations
A full press release and media outreach announcing Calëo's arrival in Hong Kong — introducing founder and celebrity stylist Haley Khan and her GIA-trained eye to the city's fashion and lifestyle press.
A Media Breakfast
An intimate morning preview at The American Club, giving editors and journalists first sight of the collection — the quiet, considered format that earns genuine coverage rather than a passing mention.
The VIP Launch
An evening cocktail at The Hari — guest list, room, flow and hosting — where the right people met the brand in exactly the setting it deserved.
Photography — Tiana Kotti
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